Tom Liebhardt is the principal of Mad River Consulting and the Strategic Advisor and Chief Brand Officer for Adcom. He began both roles in 2025. Prior to that, Tom was a marketing executive at Sherwin-Williams for 13 years. Tom joined Sherwin-Williams in 2011 as the Vice President, Market Segmentation for the Paint Stores Group. In 2014, he was promoted to Senior Vice President, Sales and Marketing—North America. In this role, Tom led all marketing, sales excellence, and national account sales for the company’s largest business unit. In 2019, Tom was promoted to Senior Vice President, Global Marketing for the Consumer Brands Group. Tom led all marketing efforts for a portfolio of 27 brands in North America, South America, Europe, and Asia. He was on the executive leadership team of both business units from 2014-2024.
Before Sherwin-Williams, Tom worked in various marketing and leadership roles. For seven years, Tom worked at Moen Incorporated. For the last five years of his tenure at Moen, Tom was on the business unit executive leadership team and ran all the marketing for the company’s largest business. Prior to that, Tom spent nine years in the advertising agency business in roles of increasing responsibility leading primarily consumer brands to success.
Tom is currently on the board of trustees for Western Reserve Land Conservancy and Copperhead Charities. He has previously served on the boards of Cleveland Bridge Builders, Chardon Athletics Fundraising Committee and Chardon Schools Foundation. Tom has also coached over 30 seasons of youth sports including at the high school level. Tom resides in Chardon, Ohio with his wife, Karlyn, and their three children.